Aclamado por todos por ser a mais nova fonte de diminuição de custos em uma empresa e permitir que trabalhos sejam realizados a distância, as soluções de Cloud Computing já são utilizadas por 81% das companhias, segundo estudo realizado pela consultoria francesa Capgemini. Mas antes de migrar os dados para um servidor remoto, é importante conhecer a fundo aspectos como segurança e custos da operação.
A vantagem de investir em cloud começa com os custos, que são muito menores do que a implantação e manutenção de uma estrutura de Data Center. No Cloud Computing, não existe investimento direto em equipe técnica e em infraestrutura. Para ilustrar melhor, uma empresa que possui 300 funcionários e investe em cloud computing, pode obter uma plataforma proprietária de email que consume um investimento inicial de R$ 300 mil. Além disso, um fator relevante para os negócios na utilização do Cloud é que o empreendedor não precisa se preocupar com a gestão da tecnologia, o que permite que fique muito mais focado na administração do negócio.
Com relação à segurança, o Cloud possui ferramentas para lidar com inúmeros níveis de seguranças. As mais eficientes são baseadas na utilização de criptografia, caso em que apenas o cliente que contrata o serviço recebe uma chave para desbloquear o código, gerando mais segurança. Nem mesmo a empresa que hospeda os dados tem acesso a esse conteúdo, mesmo realizando todo o serviço de armazenamento e manutenção dos dados hospedados.
Mesmo com o conhecimento geral de que a internet no Brasil ainda deixa a desejar com relação à velocidade e estabilidade de conexão, o sistema de cloud ainda exibe algumas vantagens, já que para acesso a dados mais simples, como e-mails, planilhas e documentos de texto, empresas como Google e Microsoft oferecem opções de navegação off line em suas soluções de nuvens. No entanto, como dica de suma importância, é sempre bom contar com os serviços de pelo menos dois provedores de internet. Outro ponto de destaque é procurar uma empresa que apresente um Data Center localizado o mais próximo possível de sua base, pois grandes distâncias podem gerar um grande “delay” (atraso) na transmissão dos dados.
Porém, o fator mais importante para quem quer investir em Cloud Computing é buscar referências, observar certificados e conferir pessoalmente condições de infraestrutura e atendimento. Só possuindo conhecimento profundo desses detalhes de perto é que as companhias terão condições de trabalhar à distância com segurança.
Agora é hora de fazer uma séria pergunta: Está na hora de colocar a sua empresa nas nuvens? Facilidade, praticidade e redução de custos são os benefícios mais reais em um dos conceitos mais abordados atualmente no campo da tecnologia da informação.
We’re happy to announce another new customer in France today as Boursorama.com has deployed Video Cloud to deliver online video coverage of economic and financial news. One of the country’s leading information portals*, Boursorama.com provides news, analysis, stock market prices, and aggregated video content from major French and foreign partner news feeds.
Boursorama.com chose Video Cloud as its online video platform following a site redesign late last year, during which the organization made the decision to increase the role of video as part of its content aggregation strategy. Video Cloud met its requirements for a robust, fast, and simple platform that could centralize multiple feeds and metadata in a single, shared interface.
Boursorama.com is using Video Cloud to centralize management and delivery of its aggregated video content.
Since introducing the new video format in January 2012, Boursorama.com reports that site visitors have already viewed more than one-million videos, and expects those figures to increase as it continues to aggregate fresh content. With viewing on the rise, Boursorama.com made the move to incorporate advertising capabilities this April.
Boursorama.com is the latest in a growing number of leading French organizations using Brightcove, including Groupe Sud Ouest, Prisma Presse, L’Express, Le Figaro Group, Audi France, Société Générale, and Roche.
*Boursorama.com considers itself one of France’s leading information portals with 11 million unique monthly visitors (source: Google Analytics, March 2012).
Once again this year, Brightcove is partnering with the Tribeca Film Festival, presented by American Express, to support a range of exciting new video initiatives for the 2012 Festival, which runs from April 18 - 29 in New York. With the Video Cloud online video platform, the Tribeca Film Festival is able to offer high quality, HTML5 and Flash-based video content that works across desktops and devices and showcases this year’s films, interviews with artists and filmmakers, daily video highlights, panels and presentations, filmmaker bios, and a deep archive of past Festival content.
Commenting on the news, Matt Spangler, EVP of Marketing and Content at Tribeca Enterprises said:
“The mission of our organization is to provide artists with unique platforms to expand the audience for their works and to broaden the access point for consumers to experience independent film and culture. Partnering with Brightcove enables us to extend the reach of our video content to fans around the world and ensure the highest quality viewing experience possible across desktops, smartphones and tablets.”
New Case Study - Brightcove Helps Teaching Channel Enhance Professional Development through ‘Show and Tell’
We’re pleased to announce our newest customer case study documenting Teaching Channel’s use of Video Cloud to provide teachers with a comprehensive library of online video content designed to enrich their professional skills. Through its website, teachingchannel.org, the non-profit offers a unique teacher-centric service offering of video content highlighting innovative in-classroom activities and teachers deserving of recognition for innovative methods and results.
Teaching Channel selected Video Cloud to meet its need for a robust online video platform that could provide localized access to high-quality and usable video content and materials for all teachers. The organization’s Web developers also required a platform that offered comprehensive reporting and analytics in tandem with the best possible delivery and viewing experience at a suitable price point.
Following a successful launch in September 2011, Teaching Channel has expanded its video offering to mobile devices, giving educators the option to not only view content when they want, but they can also watch in their personal devices. It has also exceeded its primary business goal of extending the drop-off rate by each unique viewer, “crashing through the goals” it initially set and thus far surpassing its planned rates for 2012 according Demian Entrekin, CTO at Teaching Channel.
To learn more about Teaching Channel’s success with Video Cloud to make high-quality video content available to educators, we invite you to download the case study and also see it for yourself at https://www.teachingchannel.org/videos.
Brightcove Video Cloud’s video content management system makes it easy to organize and publish content. With features like batch editing for metadata, advanced search capabilities, drag-and-drop playlist editing, and easy player publishing, users can upload, manage, and distribute content quickly and easily. To make sure you’re taking full advantage of all these powerful Video Cloud features to streamline publishing workflows, here are a few simple tips and tricks you can put to use right away.
One of the more powerful features of Video Cloud is that changes made in the Studio – to video and player settings, player styles, playlists, etc. – are automatically reflected in videos and players that are live on the Web. Even better, these changes manifest without having to alter the embed code on those pages. This lets you manage various aspects of your video experience from the Video Cloud Studio alone, with no need to engage your Web team or IT support to make changes to the structure of the page. It also means you can automate video publishing if you use tags and smart playlists correctly.
Video Cloud Smart Playlists automatically populate with content based on tag rules that you define. Because the upload dialog box lets you add tags to a video during the uploading process, you can ensure that an asset is added to a playlist as soon as the ingestion process is complete.
To take this a step further, if the playlist is live – in a player on a Web page – it will automatically be updated with the new video once the upload processes. So, by using tags and smart playlists intelligently, you can upload and publish content in a single workflow, drastically reducing the time it takes to get a video live on the Web.
The Brightcove Mobile Upload App for iOS lets Video Cloud users upload content to an account directly from a mobile device. Simply record a video, open the app, add metadata, and upload from anywhere!
The app includes functionality to add tags to content during the upload process. When paired with the Smart Playlist feature I just discussed, you can actually push content to the Web using only a mobile device. Just publish a smart playlist, include the appropriate tags during the upload process in the Brightcove Mobile Upload app, and once the content has finished uploading and transcoding it will appear in the playlist on the Web. If done correctly, this provides an opportunity for publishers out in the field to provide real-time content without the need to have someone monitoring and managing the Video Cloud Studio and manually publishing content.
There’s a little-known field in a video’s metadata called the “Reference ID.” This field can take the place of the video ID in a single video player’s embed code – simply add “ref:[yourRefID]” in place of the video ID in the @videoplayer parameter. A while back I wrote a blog post focusing on just the Reference ID – click here to read it if you’d like further instructions.
The value of using a Reference ID lies in the ability to swap videos in single video players without requiring changes to the embed code. If you have a player featured prominently on the homepage of your website, for example, changes to that player’s embed code can be a long and difficult process. You’ll probably have to engage your Web team, go through a QA process to ensure you’re not breaking any site functionality, etc.
Instead, simply assigning a “homepage” (or similar) Reference ID to a player lets you swap the content right within the Video Cloud Studio. Just remove the “homepage” Reference ID from the old asset and add it to your new one, and in just a few minutes that new video will appear in place of the old one.
To see these tips in action and to learn additional tricks that will help you manage content more effectively, publish assets more easily, and make video harder for you, be sure to sign up for a Top Tips for Driving More Value with Video webinar.
Como todos sabem, a Venta possui dentre seus produtos o Video Cloud. Reunimos cinco boas dicas para empresas que desejam utilizar vídeos online em seu negócio. As dicas são interessantes e simples, mas todas necessitam de uma estratégia digital adequada, alinhada com os seus objetivos de negócio:
1. Comunicação Corporativa
Compartilhe e promova sua visão empresarial para garantir que sua mensagem seja compreendida de forma mais eficiente pelos seus clientes, funcionários e partes interessadas, não importa onde eles estiverem.
Tenha vídeos que transmitam em tempo real ou on demand, o quão interessante e importante eles foram para seus clientes e seus funcionários.
Transmita aos seus clientes internos e externos o conteúdo de sua empresa de forma rápida e precisa. A transmissão através de vídeos dá maior credibilidade a sua marca e otimiza o contato com seus futuros e atuais clientes.
4. Demonstração de produtos e serviços
Comunique as funções, atributos e benefícios de seu produto ao seu público. Com isso fica fácil tangibilizar através de vídeos, facilitando o reconhecimento e engajamento dos clientes atuais e potenciais.
Ajude seus clientes internos e externos a conhecer seu negócio através de vídeos que apresentem como é o dia-a-dia da empresa. Novas informações empresariais, estratégia de vendas e treinamento para os funcionários gerando mão de obra especializada, que podem ser passadas com maior agilidade e eficiência. Isso garante um treinamento mais adequado e sob medida acelerando a produtividade.
Venha conhecer a Venta e o Video Cloud: http://www.digitalventa.com/Solucoes/
Agora você pode ter acesso a centenas de performances dos mais famosos cantores de ópera clássica e moderna diretamente na tela do seu iPad!
Premiado pela Gizmodo como “App of the Day”, vale a pena dar uma conferida!
We are excited to help bring this week’s DrupalCon Denver 2012 conference live to your desktop through another collaboration between our two organizations. Brightcove will be streaming each of the DrupalCon keynote addresses live on the conference website at http://denver2012.drupal.org from Tuesday, March 20 through Thursday, March 22.
This year’s DrupalCon keynote lineup consists of:
- Mitchell Baker, Chairperson for the Mozilla Foundation
- Dries Buytaert, Drupal Project Lead, CTO, Acquia
- Luke Wroblewski, Digital Product Design Lead, Speaker and Author, LukeW Ideation & Design
It’s a relatively calm scene at the Colorado Convention Center on the eve of DrupalCon.
The DrupalCon live stream is powered by Brightcove’s Video Cloud online video platform. Video Cloud’s live streaming capabilities support smooth video at multiple bitrates to deliver renditions that are optimized for each viewer’s available bandwidth, processor utilization and player size. The live stream will also incorporate Video Cloud’s live DVR functions, allowing viewers to pause, rewind, review and replay live streaming video throughout the event.
Brightcove’s work with Drupal goes well beyond providing live streaming for DrupalCon. An open-source integration between Video Cloud and Drupal makes it easy for Drupal users to incorporate Video Cloud-powered video content into their sites. More information on the integration is available on the Brightcove website.
If you can’t make it to Denver for DrupalCon 2012, be sure to watch the live keynotes on the site and follow conference updates on Twitter using @drupalcon and #drupalcon.
Today we announced that Groupe Sud Ouest, a French publisher of multiple daily press and online media titles, is using Video Cloud to support online video content across its entire range of properties. Averaging a combined total of 550,000 daily visits, Group Sud Ouest serves France’s South-West, Languedoc-Roussillon and Midi-Pyrénées regions with publications such asSudOuest.fr, MidiLibre.fr, CharenteLibre.fr, LIndependant.fr and LaRépubliquedesPyrenees.fr.
Groupe Sud Ouest started using Video Cloud last November to provide audiences with an enriched news experience with online video. While its initial emphasis is on training journalists and production values, the publisher is building to a point where it can offer advertisers a broad range of solutions, including hardcopy and web-based ads, as well as premium space in the videos themselves.
One of the most significant challenges Video Cloud solves for Groupe Sud Ouest is the ability to support each of its titles across 73 local offices. Because each publication has its own dedicated library within Video Cloud, content can be added from any source, including journalists reporting from the field. Groupe Sud Ouest also sees Video Cloud as a first step toward introducing video for mobile applications, an evolution that is easily achievable using App Cloud, Brightcove’s content app platform.
Earlier today we announced that Matrix, the digital company of Telecom Italia, has chosen Brightcove Video Cloud to support its online video initiatives for the consumer news and entertainment website, Virgilio.it. Virgilio is one of the largest consumer sites in Italy with 15 million Web users per month, providing email, media sharing, news and location-based services to Italian-speaking users around the world.
Matrix will use Video Cloud to expand the new advertising-supported news and entertainment site, Vitv. Part of the Virgilio.it portal, Vitv aggregates video content from a variety of Italian news, television and cinema sites, allowing users to engage, view and share local language content.
Through Video Cloud, Virgilio is able to easily publish, distribute and monetize video content on Vitv across multiple devices, from PCs and smartphones to tablets and connected TVs. Video Cloud Smart Players also make it easy for Matrix to deliver video content simultaneously for Flash and HTML5 experiences. With a single embed code, the organization is able to operate multiple players that render automatically based on the viewer device.
The video aggregation site (currently in public beta) is also accessible through Android and iOS mobile devices with plans to launch apps for both platforms in the future.
This is yet another example of an exciting new Brightcove customer in Europe. Earlier this week, we announced that smartycontent in Spain is using Video Cloud to power its new multimedia player, and we look forward to showcasing other great European customers in the near future.
Video: Following a new initiative, reporters throughout the newsroom, powered by the launch of a new video system (Brightcove Video Cloud), offered readers more story-related videos than ever, leading the way to our highest-trafficked month ever, with 514,650 streams.
The above passage was excerpted from a memo written by Los Angeles Times Managing Editor/Online Jimmy Orr and Senior Vice President/Digital Emily Smith to the newspaper staff. The memo, documenting highlights from November 2011, was published in the Readers’ Representative Journal section of latimes.com.
Suffice to say, we here at Brightcove are thrilled that our online video platform is playing a role in the success that the Los Angeles Times is enjoying with its new online video initiative. What’s more, we firmly believe what the Times is doing indicates a larger and growing trend of newspaper publishers incorporating video strategies as part of their online presence.
A quick look at Brightcove’s newspaper customers supports this. Well known and respected publishers such as Cox Newspapers, Gannett, Guardian News & Media, Hearst Communications, New York Times Co. and many others are all using Brightcove Video Cloud to deliver video to online audiences.
In a recent article, Chicago Tribune Senior Photo Editor Meg Theno wrote about her newspaper’s move to offer more video at chicgagotribune.com: “In our mission to deliver even more to our print and web readers, video has proven to be a natural companion to words and pictures. It allows us to bring readers to the scene, whether inside City Hall, on the streets of Chicago or in someone’s living room.”
“Shooting video and collecting audio is part of the daily workflow for Tribune staff photojournalists,” Theno wrote. “In the long run, we hope it helps to build a stronger connection between readers and subjects.”
According to Brightcove’s latest Online Video & the Media Industry research report, engagement rates are rising for online video on newspaper sites. The report shows quarter over quarter increases in average minutes watched per view as well as completion rates.
To learn more about Brightcove’s online video solutions for newspapers, visit http://www.brightcove.com/en/solutions/newspapers.